Forbes – Alcohol Brands Are Pivoting Marketing Efforts To Help Bartenders Stay Afloat
With bars cratering and patrons drinking in-situ, bartenders are out of a job. Normally, bartenders are gatekeepers for brands. Their co-sign on a product holds weight—a menu placement will move cases and cases of a product and a simple verbal recommendation can turn...
Forbes – Five Modern Gins And Five Cocktails In Which They Shine
Tod & Vixen’s Dry Gin 1651 Vitals: 48% ABV; SRP $40 Founder Eral Gokgol-Kline and master distiller Roselyn Thomson of The Vale Fox Distillery in New York’s Hudson Valley has collaborated with master mixologists Leo Robitschek, Jeffery Morgenthaler, and the...